Terms & Conditions

These Terms & Conditions apply to all services provided by Squint & Co., a creative marketing agency focused on brand strategy, content, and design.

Who We Are
Squint & Co. is a strategic marketing agency powered by artificial intelligence and grounded in nearly 30 years of real-world experience. We provide two core services:
 

• AI-Powered Marketing Delivery – a full-service solution for businesses outsourcing their marketing.

• AI Enablement for Teams – our in-person AI Masterclass designed to upskill in-house marketing teams with smart tools, workflows, and strategy.
   

By engaging with us, you agree to the following terms.

Company Name: Squint & Co.
Tel: 0800 246 5681
Email: hello@squintandco.co.uk
Website: www.squintandco.co.uk

Definitions

• Client – Any individual, business, or representative engaging Squint & Co. for services.

• Proposal – A written outline of agreed work including scope, pricing, deliverables, and timelines.

• Contract – The agreement made once a Proposal is accepted and confirmed by Squint & Co.

• Fee – The total amount payable for services as outlined in the Proposal.

• Services – Includes AI-powered marketing fulfilment and/or in-person AI Masterclass training, as agreed.

• Payment – Accepted via BACS or bank transfer, unless otherwise specified.

• Delivery Period – The estimated timeframe for completion of the agreed Services.

• Days – Refers to calendar days unless stated otherwise.
   

These Terms form the entire agreement between you and Squint & Co. and override all previous discussions or documents unless amended in writing.

Engagement
A Contract begins once a Proposal is accepted and payment is received (in full or as staged, if agreed in writing). Either party may end the Contract with one month’s written notice for ongoing engagements. For project-based work, cancellation after acceptance may incur the full fee unless a trial or staged exit has been agreed. We reserve the right to refuse or terminate services if content is unethical, defamatory, in breach of law, or contrary to our values.

Client Responsibilities
The Client agrees to:

• Provide clear and timely information.

• Respond to requests, approvals, and feedback without delay.

• Ensure any assets provided (logos, images, etc.) are either owned by them or licensed for use.

• Obtain all necessary permissions and releases for materials supplied.
   

Delays caused by the Client may affect delivery timeframes and will not be the responsibility of Squint & Co.

The Work
Squint & Co. delivers all work using a hybrid model of AI-assisted creation and human-led strategy. Our outputs are shaped by automation but refined by expert insight. We may subcontract elements of a project or use third-party AI tools, but we remain responsible for final quality. Slight variations may occur across formats and platforms. We do not guarantee performance on platforms outside of our control (e.g., social media algorithm reach).

For in-person Masterclasses, we will confirm travel logistics and session structure in advance. It is the Client’s responsibility to provide a safe and appropriate environment for delivery.

Payment Terms
As a micro business, we operate on a high-trust, low-volume model which means we ask for full payment upfront before any work begins, unless otherwise agreed in writing:
 

• For marketing retainers, we operate on a three-month minimum term, with each month payable in full and upfront before work begins.

• For project-based or Masterclass work, 100% of the agreed Fee is payable in advance to secure delivery.

• For larger or staged projects, a bespoke payment plan may be agreed in writing.

• For corporate or public sector clients, 30-day payment terms may be offered upon written approval.
   

Timelines
All timelines are estimates and depend on Client responsiveness. Delays in approvals, asset supply, or decision-making will extend delivery timelines. If a fixed deadline is required, it must be stated and agreed in writing. We are not liable for missed deadlines due to factors outside our control.

Liability
Squint & Co. shall not be held liable for delays, failure, or disruption caused by events beyond our control (such as natural disasters, pandemics, utility failures, illness, or third-party outages).
 
Our liability for any claim related to our services will not exceed the total Fee paid by the Client. We are not responsible for indirect or consequential losses, including loss of profit, business interruption, reputational harm, or third-party claims.
 
For Clients receiving our AI Masterclass, we may assist in setting up custom AI Packs (e.g. GPTs, workflow integrations, toolkits). Once these are in use:
 

• The Client assumes full responsibility for how their team engages with the tools.

• Squint & Co. is not liable for the output of these tools, or any consequences arising from their use.

• The Client is solely responsible for ensuring data protection compliance and security of any third-party apps or services connected.
   

We do not limit our liability for death or injury caused by negligence, or for fraud or fraudulent misrepresentation.

Intellectual Property
Squint & Co. retains ownership of all creative work until full payment has been received or approval agreed. Once paid in full, the Client receives a non-exclusive licence to use the final deliverables as agreed. Work may not be resold, redistributed, or repurposed beyond the original scope without our written consent. Use beyond the agreed licence may result in further charges or legal action.

AI-generated elements may not be repurposed, resold, or redistributed beyond the original project scope without written consent. Any misuse may incur additional fees or legal action.

Confidentiality
Both parties agree to keep all sensitive and proprietary information confidential. We may refer to the fact we’ve worked with you (unless you tell us not to), but we won’t disclose project details without consent.

Data Protection
We process personal data in accordance with UK GDPR and our Privacy Policy. You are responsible for complying with data laws when sharing information with us or collecting data from your users.

For AI tools that process data, we ensure all tools used are privacy-compliant and secure.

Complaints
We aim to resolve any issues quickly and fairly. If you’re unhappy with any aspect of our service, please raise it in writing within 14 days of receiving the final work rendered.
We’ll review it promptly and aim to respond with a resolution within 7 working days.

Severance
If any part of these Terms is found to be unenforceable or invalid, the rest remains in full effect.

Waiver
Failure to enforce any part of these Terms does not constitute a waiver of that right.

Transfer of Rights
The Client may not assign or transfer any rights under this Contract to a third party without written permission from Squint & Co.

Governing Law
These Terms and all Contracts with Squint & Co. are governed by the laws of England and Wales.

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