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Easy Peasy SEO: 20 SEO Tips to Get Found (Without Crying Into Google Search Console)
- Squint & Co
- Apr 1
- 4 min read
Updated: Apr 2
Let’s get one thing straight: if you have a website, SEO is not optional. It’s not just for eCommerce giants, bloggers with infinite patience, or B2B tech bros writing 4,000-word explainers on the future of AI.
It’s for you - the small but mighty business owner, the founder with a service to sell, the marketer wearing six hats and spinning twelve plates.
At Squint & Co., we see it all the time: gorgeous websites with beautiful copy, powerful offerings, and… tumbleweeds on Google. Because no matter how brilliant your brand is, if people can’t find you, it doesn’t matter.
Good SEO is how you make sure they do.
Let’s dig into what it is, why it matters, and 20 easy-peasy ways you can boost yours without needing a degree in algorithm theory.
🧠 So, What Is SEO and Why Should You Care?
SEO stands for Search Engine Optimisation, and it’s basically the art (and science) of helping search engines understand what your site is about - so it can show up when people go looking for what you offer.
When someone Googles “graphic designer in Manchester” or “how do I write a press release” or “B2B email marketing agency that doesn’t suck” - SEO determines who they see first.
Organic search (AKA unpaid listings) still drives the majority of website traffic. And unlike ads, it doesn’t disappear when your budget dries up. It's long-term. Sustainable. And massively undervalued by businesses that think social media is the only game in town.
💡 The SEO Basics You Actually Need to Know
Keywords are the terms people type into Google. You want the right ones, in the right places.
Meta titles and descriptions are what show up in search results. They need to be compelling and accurate.
Content is king - but structure, clarity, and consistency are what win the crown.
Technical SEO makes sure your site isn’t being held back by slow speeds, broken links, or dodgy code.
Backlinks (links from other sites to yours) are like credibility points in Google’s eyes.
User experience matters - because if people bounce fast, Google notices.
Okay, now let’s get into the juicy stuff.
🎯 20 Easy Peasy SEO Tips You Can Do Today
So here we are. The SEO Tips! We’ve split them into 4 bite-sized sections: content, tech, meta, and outreach.
CONTENT & KEYWORDS:
Do some keyword research - Use tools like Ubersuggest or Google Keyword Planner to find out what people are actually searching for in your niche.
Use long-tail keywords - Instead of “marketing,” go for “affordable B2B marketing agency UK” - they’re easier to rank for and more targeted.
Write for humans first, Google second - If your page reads like a robot had a stroke, you’ve overdone it. Balance is everything.
Add a blog - Google loves fresh content. Blogging = regular keyword-rich updates.
Use headings properly (H1, H2, H3)Structure your content like a hierarchy. It helps Google — and your readers.
Answer real questions - Think FAQs, how-tos, comparisons. These build trust and often show up in featured snippets.
Use internal linking - Link between your pages and blogs. It helps users navigate and gives Google more to crawl.
Update old content - Refresh that dusty 2021 blog with new links and info. Google notices when things are up to date.
TECH & STRUCTURE:
Make sure your site is mobile-friendly - More than half of searches happen on mobile. Your site has to look good and load fast on phones.
Improve your page speed - Use Google PageSpeed Insights to check your site. Compress images. Limit heavy scripts.
Fix broken links - Nothing kills SEO (or trust) faster than a 404 page. Use tools like Broken Link Checker to find and fix them.
Secure your site with HTTPS - Google gives ranking preference to secure sites. If you haven’t already, get that SSL certificate.
Use clean, readable URLs - No more www.website.com/page?id=2478. Try www.website.com/about-us instead.
Create an XML sitemap - This tells search engines how your site is structured and what to index.
Submit your site to Google Search Console - It’s free and gives you insights into how your site performs - plus it flags technical issues.
META MAGIC:
Write killer meta titles - This is the blue link people see in search results. Make it relevant, keyword-rich, and clickable.
Craft compelling meta descriptions - Give a clear reason to click. Keep it under 160 characters, include a keyword, and make it human.
Add alt text to images - This improves accessibility and helps search engines understand your visuals.
OFF-PAGE & OUTREACH:
Get listed in directories - Places like Clutch, The Drum, DesignRush, or your local business network help drive traffic and backlinks.
Ask for backlinks (politely) - If someone references your work, email them and ask if they’ll link back. More links = more authority.
🚀 SEO: The Long Game That Pays Off
SEO isn’t about overnight wins or gaming the algorithm. It’s about laying foundations that help people find you organically - when they actually need what you offer.
It's your long-term visibility. Your always-on sales rep. Your answer to “why aren’t we getting more traffic?”
And it doesn’t have to be overwhelming.
At Squint & Co., we help brands sort their SEO from the ground up - building clear, consistent, search-friendly websites and content that don’t just look good, but work hard.
Whether you want a one-off SEO audit or an ongoing plan wrapped into your monthly credits, we’ll help you get seen by the people already searching for you.
🧠 Final Thought
You don’t need a six-figure budget or an in-house SEO nerd to rank well on Google.
You just need a solid foundation, a little consistency, and the right people (hi 👋) in your corner.
At Squint & Co., we don’t offer SEO as a standalone service - but we do bake best-practice SEO into everything we build.
From smart web design and search-friendly copy to solid structure and meta magic, SEO isn’t an add-on here - it’s a given.
Now go - optimise something.
Squint & Co. is a creative marketing agency providing social media management, public relations, video marketing, copywriting, branding, web design, podcasting, e-marketing and strategic consultancy.
